Entertainment Tonight Hoax
1988, New York, New York

Entertainment Tonight producers contacted Joey Skaggs and asked him to appear on their show. They were planning the inside scoop on great hoaxes and hoaxers -- how the news media falls for their stories, what to watch out for and how not to be fooled. Entertainment Tonight had previously done a profile on Joey Skaggs and his Bad Guy Talent Management Agency. So they could have checked their own video library to assure themselves that the person saying he was Joey Skaggs was indeed Joey Skaggs. But, this is such a vanity oriented industry that they assumed no one in their right minds could resist being on TV.

Joey, however, had no problem resisting. What he couldn't resist was the opportunity to hoax them. So, instead of appearing himself, he sent his friend Norman Savage.

Once on camera, the interviewer asked Norman why he was wearing dark sun glasses. Norman looked at him quizzically, removed his glasses, and said "You're right. No one ever recognizes me anyway!"

The piece aired and all hell broke loose for Entertainment Tonight. But they never retracted the story.

© 1997 Joey Skaggs